I'm Shelby, a natural creative and graphic designer with over 7 years professional experience. My background includes a focus on art direction with digital and print media while dabbling in web design. I love all things creative, from traditional painting and illustration to refinishing thrift shop furniture. Let's chat.
Senior Designer / Dell Blue (Dell Technologies) / Apr 2017 – Present
Freelance Designer / Golf Town / Mar 2014 – Jun 2017
Supported UX/UI designer by creating digital assets including website graphics, landing pages, promotional emails, and blog imagery. Collaborated with other designers to align look and feel of print and digital pieces with existing brand guidelines.
Graphic & Web Designer / Golfsmith International / Aug 2014 – Jan 2017
Improved online conversion by maintaining brand standards across digital platforms such as website graphics, landing pages, and promotional emails. Provided specialized input during brainstorm and strategy sessions to focus on brand integration across printed and digital pieces. Applied brand guidelines to both digital and printed media executed for Golfsmith and Canadian partner company Golf Town.
Design Intern / Third Rail Creative / May 2014 – Aug 2014
Supplemented the design team in brainstorming for an upcoming major project. Executed copy and layout edits of client promotional emails. Assisted the in-house developer by preparing images for front-end coding. Initiated social media research with the purpose of further improving the company’s current online presence.
Freelance Designer / Arlington Pools / May 2012 – Sep 2014
Developed customer relations by updating company information and refining online content to better suit the needs of the company’s target audience. Upgraded the company’s web presence by hand-coding a responsive website and organizing content. Increased online exposure by implementing common SEO best practices.
Texas State University, San Marcos, TX
Bachelor of Fine Arts in Communication Design, May 2014
Honors: Dean’s List all semesters, graduated summa cum laude
Gold ADDY at District Level
“The Real Cost” Campaign for The Nature Conservancy, American Advertising Federation – San Antonio (District Ten), 2014
First Place in AIGA Student Category
“The Real Cost” Campaign for The Nature Conservancy, AIGA Texas Show, 2014
DSVC National Student Show Acceptance
Benjamin Moore Ambient Ad, DSVC National Student Show and Conference 10, 2014
Brand Strategy & Guidelines / Art & Photography Direction / Print & Digital Design / Typography / Responsive Web Design / Adobe Creative Suite (InDesign, Photoshop, Illustrator, Dreamweaver, After Effects, Lightroom) / HTML5 / CSS3 / FTP Software / Microsoft Office Suite / Google Drive (Docs, Sheets, Draw) / Windows & Mac OS
References available upon request.